Published Articles

Remember….When Your Customers ‘Loved Your Company’….Because…They Knew You…?

Published Articles
Published in

American Printer

on Thursday, May 11, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“Companies forget what it means to make great products … they really have no feeling in their heart about wanting to really help the customers”………Steve Jobs, Courtesy of CNBC, and Steven Milunovich

INTRODUCTION:

Steve Jobs was often an inspiration, though he also was not always correct. But he was “spot-on” frequently enough --- for us to take notice of what he said.

Customer RetentionEvidence continues to revealBy Sid Cha

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What Developing Resources….Fuel…..Your Improved Future……?

Published Articles
Published in

American Printer

on Thursday, May 4, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

If you’re not making mistakes, you’re not trying hard enough”……..Vince Lombardi

INTRODUCTION:

Buyers SellersIf you haven’t noticed --- Buyers are “underserviced”…. and practically begging for reliable, experienced Sales Reps --- from current….and….. potential suppliers.

Last week we conducted a 4-Day Sales Rep/Lead CSR Education & Training Program --- in Los Angeles.  Attendees --- mostly but not totally --- from the West Coast included but were not limited to:

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Are You Late….. Raising Prices….?

Published Articles
Published in

American Printer

on Tuesday, April 25, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“Let fear be a counselor, and not a jailor.”…….Anthony Robbins

INTRODUCTION:
About half a dozen clients over the last six or so months --- have provided themes of recognizable evidence --- that they were selling at prices --- “below market”--- while print demand --- is increasing.

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“Customer Education….Drives Demand…..to the Sponsor”

Published Articles
Published in

American Printer

on Thursday, April 20, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

You just get so distracted….it’s like if I finish a paragraph I’ll go on Tumblrand then three hours later you’re still not done reading….. …….PrintInTheMix

INTRODUCTION:
Have we lost sight of…forgotten…. the repeated research….that documents….we have the most effective communications medium…available to (any) civilization….and that digital communications…..are dumbing-down our brains…..?

Have we buried the headline…..?

“In his article, “The Decade Google Made You Stupid”, author…and professor Douglas Rushkoff refers to a… phenomenon, which he calls Internet ADD (attention deficit disorder).

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Do We Avoid…Even Run From….Recognizing…..Ourselves……..?

Published Articles
Published in

American Printer

on Thursday, April 13, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“I will walk --- before I fly United again.”….. John M. Dowd The Wall Street Journal

INTRODUCTION:

What the CEO of United Airlines said yesterday to reporters, as he defended --- airport police treatment -- of a distressed passenger, will not soon be forgotten --- by anyone who watched the scene --- on national news.

Of a similar vein, in over 25 years of developing and reporting client’s Customer Survey feedback, I have no memory of any client --- ever --- saying, “I don’t believe what you just reported a customer said.”

The old cliché, “People know the truth when they hear it (….or see it)”….is perhaps…exhibit A.

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Is There a Void….of…Differentiated Suppliers….in Your Community….?

Published Articles
Published in

American Printer

on Thursday, April 6, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“I had no clue that Resource and Website existed….I’m startled Texas has eleven Chapters… one less than 30 miles, and two more --- within 100 miles of my plant…! ”……New Owner, Alpha Graphics Franchise…at Business Development Director’s Peer Group Meeting

INTRODUCTION:
The website is “afpnet.org”.

Under “CHAPTERS” at that website --- you’ll find over 170 Chapters --- in the U.S.Each Chapter tends to meet monthly…. with between 50 and 150+ executive directors….at their monthly luncheons.

Educational Programs……are continuous. (And Chapters are always looking for “relevant Programs --- for next year’s meetings”.)

And “Print”….is still the number one fundraising medium --- for non-profits.

Most communities couldn’t function without their non-profit organizations……And most communities know who supports their non-profits.

One of our clients …serves five counties’ fundraising efforts --- for one of their non-profit customers. When I say “serves”…I m

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Do You Dare Identify……What’s Missing…?

Published Articles
Published in

American Printer

on Wednesday, March 29, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“The power of accurate observation is commonly called cynicism --- by those who have not got it.” ………………………..George Bernard Shaw

INTRODUCTION:
I’ve reached a conclusion that’s left me a bit…..“unnerved”.

We should not provide company owners….or senior management…. with too many opportunities --- at one timeWhen we do that, they may appear to become traumatized….even…..tentative.

We just began delivering Customer Survey results to a modest company, whose owner and president --- had become despondent last year. He called us in November --- to help “quickly right the ship”.

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Are We Blind………Or Just Can’t Read…..?

Published Articles
Published in

American Printer

on Wednesday, March 22, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“Human history becomes more and more a race between education…. and catastrophe….” ….H. G. Wells

INTRODUCTION:
What I witnessed at one of the client’s major press light-booths --- caused me to ask the Pressroom Supervisor --- after we’d returned to the discussion room, “Your Pressman can’t read, can he?”

He instantly hung his head, silently indicating, “You caught me…..”

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Are You…Uncomfortable….Yet…?

Published Articles
Published in

American Printer

on Wednesday, March 15, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“From what we’ve all learned, we’ll radically change the financial performance….and value…. of each organization here.…plus… obviously have the tools to go selectively hunting for other companies…that don’t know what we now know… Why do you think there were not more organizations here --- in attendance?”  ......Plant Manager (and Part-Owner), Attending our Pressroom Performance Improvement Workshop

INTRODUCTION:
Two long days of collaborative discussions --- breaking down mental barriers…..and one late-night, profound --- homework assignment.


That’s generally what’s required to “break-down the barriers of denial” --- including “hard-crusted, decades-old habits and perceptions” --- while also developing trust --- for “open discussions, and collaboration” --- of what is not just possible --- but practical…… and quickly --- achievable.

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Why --- A Business Development Director’s Peer Group…?

Published Articles
Published in

American Printer

on Wednesday, March 8, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“We’re up 22% so far this year, and….it’s all about our new business development skills and activities….that we’ve learned” ….Business Development Director’s Peer Group Member

INTRODUCTION:
Our Agenda for our Business Development Director’s Peer Group -- over two days --- was full……..several attendee said it was, “loaded”.

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