Published Articles

“USPS Informed Delivery Daily Digest”……..Who Pays Attention to These Ideas….?

Published Articles
Published in

American Printer

on Thursday, June 1, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“A hunch is creativity trying to tell you something.”……Frank Capra

INTRODUCTION:

This morning I reviewed…at about 7:30… my incoming personal mail, online, that USPS is to deliver to my home --- later today. (I signed-up, yesterday --- Googling “USPS Informed Delivery” --- and pecking my way through the prompts. Note: it’s personal mail, not business mail.)

MailboxAnd the price is about right…for both consumers…and direct mailers….It’s free to consumers… and mailers.

About 10,000 people a day are reportedly signing-up.

About 2,000,000 consumers……are already signed-up.

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Are You Preparing for Success…Can You See It…..or…Intent on “Holding-On”…?

Published Articles
Published in

American Printer

on Thursday, May 25, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“The generous and the bold…. have the best lives”……….Norwegian Proverb

INTRODUCTION:

We have a unique 4-Day Sales Rep/Lead CSR Education & Training Program --- scheduled for June 26 – 29th --- that wasn’t planned --- 30 days ago. (Curriculum and instruction are guaranteed to elevate…and accelerate…. the performance of any attendee --- who has ambition, and a decent work ethic.)

A moment of inspiration lead me to call one client --- but not just any client. This is a client who has dreams for his organization’s future. Business is good, profits are steady, and he has an adopted son --- whom he adores. I “pitched” for his company to Host the program, thus saving him transportation and lodging costs --- for his multiple attendees.

He accepted….promptly, after reviewing the Curriculum.

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Is Your Best Closer…..Hidden…. Deep…. In Your Organization………..?

Published Articles
Published in

American Printer

on Thursday, May 18, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“Never tell people how to do things…..Tell them what you want them to achieve, and they will surprise you with their ingenuity”……………….George Smith Patton, Jr.

INTRODUCTION:

Improving processesOur Plant Manager’s Peer Group Meeting covered a wide range of issues, including,

--- “How to Improve Plant Safety”(multiple new resources were presented),

--- “How to Improve Your Plant’s Security --- for Becoming a More Valuable Supplier” (timing on this presentation was prescient….given recent global disruptions),

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Remember….When Your Customers ‘Loved Your Company’….Because…They Knew You…?

Published Articles
Published in

American Printer

on Thursday, May 11, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“Companies forget what it means to make great products … they really have no feeling in their heart about wanting to really help the customers”………Steve Jobs, Courtesy of CNBC, and Steven Milunovich

INTRODUCTION:

Steve Jobs was often an inspiration, though he also was not always correct. But he was “spot-on” frequently enough --- for us to take notice of what he said.

Customer RetentionEvidence continues to revealBy Sid Cha

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What Developing Resources….Fuel…..Your Improved Future……?

Published Articles
Published in

American Printer

on Thursday, May 4, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

If you’re not making mistakes, you’re not trying hard enough”……..Vince Lombardi

INTRODUCTION:

Buyers SellersIf you haven’t noticed --- Buyers are “underserviced”…. and practically begging for reliable, experienced Sales Reps --- from current….and….. potential suppliers.

Last week we conducted a 4-Day Sales Rep/Lead CSR Education & Training Program --- in Los Angeles.  Attendees --- mostly but not totally --- from the West Coast included but were not limited to:

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Are You Late….. Raising Prices….?

Published Articles
Published in

American Printer

on Tuesday, April 25, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“Let fear be a counselor, and not a jailor.”…….Anthony Robbins

INTRODUCTION:
About half a dozen clients over the last six or so months --- have provided themes of recognizable evidence --- that they were selling at prices --- “below market”--- while print demand --- is increasing.

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“Customer Education….Drives Demand…..to the Sponsor”

Published Articles
Published in

American Printer

on Thursday, April 20, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

You just get so distracted….it’s like if I finish a paragraph I’ll go on Tumblrand then three hours later you’re still not done reading….. …….PrintInTheMix

INTRODUCTION:
Have we lost sight of…forgotten…. the repeated research….that documents….we have the most effective communications medium…available to (any) civilization….and that digital communications…..are dumbing-down our brains…..?

Have we buried the headline…..?

“In his article, “The Decade Google Made You Stupid”, author…and professor Douglas Rushkoff refers to a… phenomenon, which he calls Internet ADD (attention deficit disorder).

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Do We Avoid…Even Run From….Recognizing…..Ourselves……..?

Published Articles
Published in

American Printer

on Thursday, April 13, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“I will walk --- before I fly United again.”….. John M. Dowd The Wall Street Journal

INTRODUCTION:

What the CEO of United Airlines said yesterday to reporters, as he defended --- airport police treatment -- of a distressed passenger, will not soon be forgotten --- by anyone who watched the scene --- on national news.

Of a similar vein, in over 25 years of developing and reporting client’s Customer Survey feedback, I have no memory of any client --- ever --- saying, “I don’t believe what you just reported a customer said.”

The old cliché, “People know the truth when they hear it (….or see it)”….is perhaps…exhibit A.

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Is There a Void….of…Differentiated Suppliers….in Your Community….?

Published Articles
Published in

American Printer

on Thursday, April 6, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“I had no clue that Resource and Website existed….I’m startled Texas has eleven Chapters… one less than 30 miles, and two more --- within 100 miles of my plant…! ”……New Owner, Alpha Graphics Franchise…at Business Development Director’s Peer Group Meeting

INTRODUCTION:
The website is “afpnet.org”.

Under “CHAPTERS” at that website --- you’ll find over 170 Chapters --- in the U.S.Each Chapter tends to meet monthly…. with between 50 and 150+ executive directors….at their monthly luncheons.

Educational Programs……are continuous. (And Chapters are always looking for “relevant Programs --- for next year’s meetings”.)

And “Print”….is still the number one fundraising medium --- for non-profits.

Most communities couldn’t function without their non-profit organizations……And most communities know who supports their non-profits.

One of our clients …serves five counties’ fundraising efforts --- for one of their non-profit customers. When I say “serves”…I m

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Do You Dare Identify……What’s Missing…?

Published Articles
Published in

American Printer

on Wednesday, March 29, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“The power of accurate observation is commonly called cynicism --- by those who have not got it.” ………………………..George Bernard Shaw

INTRODUCTION:
I’ve reached a conclusion that’s left me a bit…..“unnerved”.

We should not provide company owners….or senior management…. with too many opportunities --- at one timeWhen we do that, they may appear to become traumatized….even…..tentative.

We just began delivering Customer Survey results to a modest company, whose owner and president --- had become despondent last year. He called us in November --- to help “quickly right the ship”.

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