Published Articles

Do You Know Why Your Customers Buy From You…?

Published Articles
Published in

AmericanPrinter

on November 4, 2015

By Sid Chadwick, Chadwick Consulting, Inc.

“We didn’t ask that question in our Customer Surveys…mostly…because… we didn’t recognize its importance, before now….!” ...........CEO of a Multi-Plant Web Company

INTRODUCTION :
Recognize Question ImportanceOur CEO Peer Group Check-ins were in motion, and one of our members was sharing his “Customer Survey” instrument, which his company conducts every year. On listening, and quickly reflecting on his survey questions, I had a couple of suggestions for him to consider.

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Is It Really This Easy….?

Published Articles
Published in

AmericanPrinter

on 10/29/2015

By Sid Chadwick, Chadwick Consulting, Inc.

I like it…..I really like it…..”……….Client President

INTRODUCTION : 
The Western NC Association of Fundraising Professionals has an award evening coming-up in two weeks. (My opinion is that most AFP Chapters have an awards evening --- in the 4th Quarter, everyyear.)

At monthly chapter luncheons, there are well over 60 executive directors in attendance --- most of them smart, well-dressed, hard-working --- professional women.

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Neglecting… Business Development… Can Be… Really… Expensive…!

Published Articles
Published in

American Printer

on 10/21/15

By Sid Chadwick, Chadwick Consulting, Inc.

“We have ignored our sales program and structure too long…and it caught-up with us….we are now in the process of setting-up our sales department…where we can hold staff accountable….we continue to work on increasing communications …between… company and customers….”………CEO’s Peer Group Check-In Report

INTRODUCTION :
Peer Group Check-InToo many organizations seem to think, “Everything is OK --- as long as orders are still coming in”.

Nothing…..could be further from the truth….when customers change suppliers, the last to know that’s in motion….is usually….the current supplier.

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Are You Measuring, Charting… Any… of Your Performance Numbers...?

Published Articles
Published in

AmericanPrinter

on October 13, 2015

By Sid Chadwick, Chadwick Consulting, Inc

“Every CEO of a railroad could tell you their velocity. The velocity tends to be, let’s say, between 20 and 25 miles per hour. This tends to be the average miles per hour that a locomotive travels in a day—22. Doesn’t seem very good. And the difference between 23 and 22 for, let’s say, Norfolk Southern, is worth $250 million in annual profit. That’s huge for a company like that.” ………Jeff Imelt, CEO, GE, McKinsey & Co. Report

 

INTRODUCTION: 
GE is moving to "digitize (that means 'measure, report, and collaboratively improve') performance" --- for their customers --- as part of their contribution for creating value --- as a preferred supplier --- on a worldwide basis. Our companies --- can do the same, in almost every, certainly many --- customer interactions.

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Profound Benefits --- From --- Identifying --- Your Preferred Target Customer Market

Published Articles
Published in

American Printer

on October 7, 2015

By Sid Chadwick, Chadwick Consulting, Inc

“One of the reasons people stop learning… is that they become less and less willing….. to risk failure….” ….John W. Gardner, Stories, Anecdotes and Humor , Joe Griffith

INTRODUCTION :
When, after going through a host of items to review, we identify THE preferred target customer market for a client organization, something magical has a chance to develop.

Preferred Customer MarketFrom that moment on, what we learn from one target organization --- has the opportunity to be meaningful --- at the next target customer. And --- over time, our organization --- our market reputation --- our customer contact personnel --- become recognized experts --- in that target customer market --- if --- we share --- meaningful, useful, and interesting information --- with each other, and with our target customers.

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There's A Gap… Between What We Believe… and An Unseen River… Called… "Opportunity"

Published Articles
Published in

American Printer

on September 30, 2015

By Sid Chadwick, Chadwick Consulting, Inc 

“It ain't what you don't know that gets you into trouble…It's what you know for sure that just ain't so?” ……………………..Mark Twain

Introduction: 
With a relatively new client, located in the shadows of Manhattan, we are uncovering a treasure-trove of previously untapped “business opportunities” --- with current customers. To his credit, after checking with a string of references, the president took a chance --- with us.

Believe - Unseen - OpportunityHere is but a small part of what his managed risk-taking, from his current Customer Survey --- is revealing.

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Economic Benefits of Forward-Looking --- Purposeful --- Managed Risk

Published Articles
Published in

American Printer

on September 24, 2015

By Sid Chadwick, Chadwick Consulting, Inc

“Whether you think the glass is half-empty or half-full, you may have missed the point. The glass can be refilled.” ………….Source Unknown

Introduction: 
Positive vs NegativeI’m enjoying working with a relatively new client, located in the shadows of Manhattan.

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Why Smaller Organizations… Are… Where Innovation, Change, and Growth… Tend To Occur...!

Published Articles
Published in

American Printer

on September 15, 2015

By Sid Chadwick, Chadwick Consulting, Inc

“…Ken Olson, president, chairman and founder of Digital Equipment Corp., thought the idea of a personal computer absurd, as he said, ‘there is no reason anyone would want a computer in their home.’ Robert Goddard, father of modern rocketry, was ridiculed by every scientist for his revolutionary liquid-fueled rockets. Even the New York Times chimed in with an editorial in 1921 by scientists who claimed that Goddard lacked even the basic knowledge ladled-out daily in high school science classes. Pierrre Pachet - a renowned physiology professor and expert declared, “Louis Pasteur’s theory of germs is ridiculous fiction….” ...Michael Michalko,Thinkertoys, Cracking Creativity,  and Creative Thinkering: Putting Your Imagination to Work.  http://www.creativethinking.net

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IN-PLANTS: DESIGN ‘FEEDBACK’ TO DRIVE IMPROVEMENT

Published Articles
Published in

GreensheetBIZ

on September 14, 2015

In the in-plants I've been honored to work with—from the University of California at Berkeley (over 300 employees, initially) to the University of Illinois and smaller venues—they consistently needed feedback on how their service and product quality were perceived. 

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What’s The Plan…Who Has The Plan… Is There A Plan… Who’s Following-up The Plan…To Keep It Credible?

Published Articles
Published in

American Printer

on Wednesday, September 9, 2015

By Sid Chadwick, Chadwick Consulting, Inc

“Organizations that believe they can’t afford ongoing education and training --- don’t realize they are already paying for it --- they just don’t get to receive the benefits” …….Allie Hutchson, Retired Chairman, Hutchison-Allgood

Introduction :
I recently stumbled onto what appears to be an important question:

Who --- what companies --- receive the most education and training for improved company performance --- in our great industry?

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