“Customer Education….Drives Demand…..to the Sponsor”

Published Articles
Published in

American Printer

on Thursday, April 20, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

You just get so distracted….it’s like if I finish a paragraph I’ll go on Tumblrand then three hours later you’re still not done reading….. …….PrintInTheMix

INTRODUCTION:
Have we lost sight of…forgotten…. the repeated research….that documents….we have the most effective communications medium…available to (any) civilization….and that digital communications…..are dumbing-down our brains…..?

Have we buried the headline…..?

“In his article, “The Decade Google Made You Stupid”, author…and professor Douglas Rushkoff refers to a… phenomenon, which he calls Internet ADD (attention deficit disorder).

Learning BooksAnd then….“…Xerox Research Center in Cambridge corroborates the notion that readers like to be able to take notes that highlight passages ….” and…..”…according to researchers at Wayne State University, ‘reading on paper is actually 10-30% faster than reading online’….”

Finally, “Print magazines are no. 1 in reaching influential consumers….”and…. local and small-town lifestyle publications --- are literally….booming….!

If you are a publisher, or ….a printer of publications, go to The Association of Magazine Media:

www.magazine.org, then go to…

           --- “Insights and Resources”, then…

           --- “Magazine Media Factbook”, then…

           --- “Magazine Media Factbook 2016/2017”

           --- Open it up, and start scrolling…. slowly……. and also

           --- “ Tweetable Truths About Magazine Media”

Anyone involved with promotions should know these statistics…."....for superior ROI --- from targeted Publications....contained in this website!"

SUMMARY:
We need to learn…. What…Information Resources….are available…..

……and how to use… those Information Resources…

……to improve the business performance…..

…….of our target customers….!

Anyone interested in a “One-Day Workshop”…on “Information Resources for Developing Business”…?  (Note: Content at this Workshop should be “attendee-specific” ….developed to serve specific business development needs --- of attendees.)

“…70% of survey respondents said it  was preferable and easier to learn from books (and publications)…… than from a computer…”…………..   www.paperbecause.com/knowledge-center/its-easier-to-learn-on-paper