We Don’t Know…What We Don’t Know…..

Published Articles
Published in

American Printer

on Thursday, August 31, 2017

By Sid Chadwick, Chadwick Consulting, Inc.

“There’s a publisher -- two blocks from our plant!”…….3-Day Research Skills

                                                                                              Workshop Attendee

INTRODUCTION:

Is there any suspicion that “Curriculum Content” --- in higher education – in general…and “Business Development Training” --- in particular --- is --- “out-of-date”…. lacking something --- very important……?

I sometimes wonder why --- neither our associations --- nor most of our university programs --- are not teaching --- “Research Skills” --- for Improved:

Improving processes

---  new account development,

---  company strategy,

--- revenue growth,

--- customer retention,

--- employee hiring --- and training,

--- margins,

--- company profitability.

What’s it worth for your top-producing Sales Rep(s) to:

--- improve their new account and revenue development --- by 200% --- 400%++....?

Attendees to our “3-Day Research Skills Workshop” --- I believe…..will – never -  look out at their world of professional opportunities --- the same…..

A few --- volunteered comments --- from attendees to our 3-Day Research Skills Workshop:

“…Great information…great discussions…thank you for all the detailed information as well as many examples, suggestions & questions to think about….”

“…next step is to go back… use the Resources you’ve shown us… are there for us to access…….and dig deeper…”

“…the atmosphere you create is just great…I enjoyed the stories ( illustrating the principles)….”

“…I could not have taken much more in……my brain is done….!”

SUMMARY:

How many of our readers know that you can’t possibly get your company --- where you want it to be --- with “repeated techniques and approaches…that have not been working”……?

How many of you have --- Sales Reps….who are….beaten-down….and ---  “trying to stay out-of –sight”………..?

Is it true --- that your company has no business development strategy…and no self-promotion program --- that serves a cohesive market differentiation…. …..?

How’s your current approach for revenue and customer development…..….working for you…?

How often do you find yourself quietly asking….Why is that…what are we missing……what are we not doing…..?”

Next 3-Day Research Skills Workshop:……….To Be Determined

“They say that time changes things….but you actually have to change them yourself….”……..Andy Warhol