Creating Perceived Customer Value is what separates a competitor supplier from a preferred supplier. Creating Perceived Customer Value allows you to receive a superior price for your products and services.

Learning what's important to your customer, and particularly what other suppliers could not be consistent and "get right," provides you opportunities to become the preferred supplier.

Perceived Customer Value is what's important to your customer. Perceived Customer Value requires us to (a) be excellent listeners, (b) to ask excellent, perceptive questions, and (c) to record on our Customer Profile what was learned that is important to your customer or prospect -- for future reference.

This document provides you with scores of examples of, "How to Create Perceived Customer Value."